As marketing specialists we invent and create refreshing, attainable strategies and goal-oriented marketing plans to successfully market your product, brand or organisation. We're hands-on and like to be pro-active in joining knowledge with experience and creativity. Together we aim for optimal results.

Let's get cracking to make you more successful!

Concept Factory is all about hands-on marketing. We will support you actively with product development, marketing and communication tools to make your plants, flowers, fruits and vegetables thrive in the current market.

We research branch, trade and marketing developments, consumer preferences and actual trends. Based on a sharp analysis of the facts, we position a clear and goal-orientated marketing strategy. Our concepts deliver more than attractive logos, pictures and packaging. We also aim for the right product-marketing combinations, process innovations and chain partners to optimize your results. With reliable input and to-the-point suggestions we help you to get started and get it done. (the; f(m))
commercial approach pragmatic applied


Strategy developmentTrend research and trend implementationProduct developmentProjectmanagementMediabank managementMarketing campaign creation & realisation:

Branding, content creation, communication, public relations, trade fairs, events, marketing materials, online marketing


Success is teamwork. We make the most of each other's expertise, that of our network in creative hub ‘De Gruyter Fabriek’, and of all our connections inside and outside the horticultural sector, both national and international. Concept Factory is about getting results and getting things done. Clients acknowledge these values which leads to long term business relationships. That's how we roll.

How we do it

The best team for any job

Great content? Leave it to us!

Looking for original posts, high-profile visuals and a larger audience? Concept Factory is the go-to source of inspiration for every entrepreneur in the green and grow branch. Apply for this service and you'll get ready-to-post content for all your social media channels, digital newsletters and websites every five weeks!

Yes, I'd like fantastic content, please!

Let's get things done!

Easy access

Concept Factory is based at creative company hub ‘De Gruyter Fabriek’ bringing extra dynamics to our hands-on marketing mentality. Whether you’re coming from Aalsmeer, Amsterdam Airport, Antwerp or Essen, within an hour by car you're having great coffee in our office. And you're welcome to get some work done here too.

Kade MOur office is called Kade M; it's an open, active and creative workspace. Various talents and professionals linked to fresh produce, green and growing work together in one spot. We operate individually but also together to find new solutions. This is how we offer added value, as green go-getters.